DOWN TO EARTH

DOWN TO EARTH

website & app

Client

University Project

role

concept development

UX Design

develop concept

UX Design

Deliverables

Branding

Website & App Prototype

illustration style guide

Down to Earth is a website- & app prototype that quickly uncovers greenwashing and directs users to truly sustainable brands for everyday needs. By making honest brands easy to discover, it empowers users to live more sustainably.

Down to Earth is a website- & app prototype that quickly uncovers greenwashing and directs users to truly sustainable brands for everyday needs. By making honest brands easy to discover, it empowers users to live more sustainably.

How sustainable is a brand really?
Is it greenwashing? - It should be possible to find out within seconds whether companies are lying to their costumers or are really green!
More sustainable alternatives should be just a click away as a solution!

And that's just the beginning.
Sustainable living can be so simple.

With Down to Earth!

Down to Earth is a prototype for a website with app that tells the user within seconds whether a brand is really sustainable or deceives you with empty promises.


It's easy to find and support alternative, better brands. And this in all major areas of life, such as food, clothing, electronics, etc.


On the website you can also inform yourself about sustainable topics and educate yourself.

programs used

programs used

Adobe xD

Illustrator

Fresco

Adobe xD

Illustrator

Fresco

Walkthrough

Let's create a better world - together!

impressum

- datenschutz -

2025

Let's create a better world - together!

impressum

- datenschutz -

2025

follow my journey